A Pinterest Relationship with your Customers
Here are 5 simple ways to turn users into customers on Pinterest:
1.) Add Text to Images 
A picture paints a thousand words, and it’s a fact on the social web. Everytime a user shares a photo – likes, retweets, and comments follow. On Pinterest, a product can be easily noticed when the photo is shows quality and creativity. I’ve always thought that creativity follows context, and it won’t hurt to throw some descriptions on a particular image. With photos, you don’t have to ask people for feedbacks because it’ll come naturally.
Furthermore, you can always put your website’s URL on every description for people to know more of your products or services. For e-commerce websites, Pinterest is a great extension of your online presence. Gap has a Pinterest account where a clicking an image will lead users to their product page for more details on purchasing.
2.) Integrate Your Pinterest Account with Social Networks
This is a no-brainer. One of the reasons why Pinterest grew fast is that logging in was a breeze. When people go online the first thing that they’ll do is either check their email or log in on Facebook, Pinterest was clever enough to have an app on Facebook so users can access their accounts in an instant. People want it fast so why ask a user for his login details if he can log in using Facebook?
Another thing that creates instant brand awareness for a product on Pinterest is that a user’s Facebook contacts will see what a person is liking and pinning on Pinterest via friendfeed. The result? A Pinterest user could lure his Facebook contacts in checking out a brand’s Pinterest board and might sign up as well.
3.) Embrace a Person’s Lifestyle. Capture a Niche.
Chobani’s Pinterest boards are also well-organized, they even have a board named “CHOmobile” which asks users to share photos and ideas using mobile devices. Another effective B2C-inspired board would be “We Would Like to Eat With You” the title says its all – customer collaboration brings more online PR and brand awareness. But the most interesting board would be “Chobaniac Creations” it encourages users to share their recipes and yogurt ideas. Chobani is the Gary Vaynerchuck of the yogurt world.
4.) Answer The “HOW” of Things
Pinterest brings elegant organization to interests. Each person has a place on Pinterest just check out the categories from Geek to Gardening. So if you’re a local business you might as well use Pinterest to answer people’s queries about your industry, product, or service. For instance, if you own a bakeshop downtown, why not share some of your simple recipes and tips on how cook delicious pastries.
This is a tricky strategy because if your business is located in Brooklyn and most cupcake lovers are from Laguna Beach it’s going to be a challenge to entice potential customers to go to your physical store, but wait, don’t underestimate the reach of the social web. If your recipe is good enough, users will repin it and even share it on Facebook or Twitter! Online PR is always good because it has the opportunity transcend physical regions.
5.) Inject Humor to Pinboards
